TEAMWEAR 2026 DANMARK 18 12 25 kopi - Flipbook - Page 3
SCAN ME
The turning point in the company’s growth
was marked by the introduction of color in
football. Fructuoso López launched the first
colored boots in the nineties. They stopped being
black to be dyed in other colors and forever
revolutionize the playing field.
“IN 1965 I FOUNDED JOMA WITH THE
COMMITMENT TO DEVOTE ALL MY EFFORT,
TIME, AND LOVE TO THE COMPANY. 60 YEARS
LATER, THAT IS EXACTLY WHAT WE DO.”
1965
TO KNOW MORE
HISTORY
Joma was born in 1965, founded by a young
entrepreneur from Portillo de Toledo. In 1969,
the first assembly line was established in
Fuensalida with 20 employees.
D. FRUCTUOSO LÓPEZ
1983
1996
2000
Joma faces the challenge of globalization.
Attends the ISPO in Munich for the first time,
the most important European fair in the sports
sector.
Joma launches in 1996 the famou campaign
“COLOR IN FOOTBALL”. Revolutionizes the
global market for football boots. Alfonso wears
white boots, Morientes surprises with red ones.
Joma’s product distribution expands to more
than 140 countries. This makes it the leading
Spanish sports brand and enters the top 10
worldwide. It also begins the opening of its own
stores and corners.
2016
2017
2020
Joma enters Rio 2016 dressing 10% of athletes,
18 federations, the COE and 8 committees. With
10 subsidiaries (Spain, Italy, USA, UK, Germany,
Mexico, Norway, Denmark, China and Russia)
and 20% annual growth, it reaches 4 million
footwear and textile references that year.
Joma implements new robotic machinery in its
international logistics warehouse with the aim
of streamlining work, from product storage to
package preparation for shipment worldwide.
It manages to deliver 87% of sales ahead of
schedule, reducing the margin of error to 1%.
Joma researches and develops to ensure that all
its technologies are proprietary, constantly
innovating to enhance performance and
durability. Quality is its essence and the
foundation of every product.
2021
2023
2025
At the Tokyo 2020 Olympic Games, Joma outfits
more than 1,500 athletes from 12 countries,
including Spain, Portugal, Morocco, Jordan,
Kazakhstan, Honduras, Malta, and Mauritius.
The largest store expansion in its history. The
Brand Store concept drives a strong national
and international presence, with renewed
interior design and optimized spaces.
The brand expands to over 140 countries
through stronger brand image and increased
R&D investment. At Paris 2024, it sets a record
by outfitting 15% of athletes, becoming the
Spanish brand with the greatest global
presence.
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