Nike Team Catalog PDF DK compressed - Flipbook - Side 10
Innovation
Catalogue 2025
niketeamfootball.com
FIT ADV takes the superior materials and
rigorous testing protocol of FIT, but levels
the system with the most in-depth athlete
insights and sport science research; the
latest in digital design, such as bodymapped
engineering;
and
innovative
construction and functional design features
tailored to your movement. This allows you
to focus on your team, not the elements.
If a garment is tailored to keep you dry and
cool, Nike designers will focus on specific
areas, informed by meticulous lab testing,
where we know you will experience
significant sweat and heat during movement.
The insights are based on significant testing
in the Nike Sport Research Lab, now the
new
state-of-the-art
LeBron
James
Innovation Center, one of the largest sports
research labs in the world. There, Nike
designers can collect massive amounts of
athlete insights4how much a player sweats
and where what parts of the body are most
vulnerable to wind and cold4and collate it
all into digital computational designs. This
means designers can engineer a material
pixel by pixel to cool, warm, or protect you
exactly where you need it most on your
body.
FOCUS ON YOUR TEAM
NOT THE ELEMENTS
INDEX
10
